I believe in the power of media to bring people together, to enhance cross-cultural understanding, and to inspire creativity. This has been a thread throughout my career. This is also why I care deeply about media content for children. It is only by understanding the power and influence of media that one can direct that influence toward positive ends. Since media permeates all aspects of life, media literacy is a skill important for everyone, from young children through adults. This is why my media literacy efforts focus on helping our youngest media consumers to become media literate. Through my college courses, I encourage students to bring more thoughtful choices to their media use. Through my writing and consulting and my work with the UNESCO Global MIL Alliance, I work with organizations, NGO’s and parents to consider media influence. Through my podcast, Kids Talk Media, I let children share their joys and concerns about media. Although it is important to understand how media regulations and media content and social media influencers differ from country to country, it is also important to shed light on the similarities and the ways in which we can collaborate to effect positive (media) change. My work with media literacy comes from a deep commitment to help others understand and create media that brings joy, knowledge and connectedness to their lives.